Consumers have come to expect that companies will confirm their identities. Businesses that don’t comply with consumer expectations risk losing customers and market share. Verification software can help companies make sure they’re complying with identity verification laws while improving security and reducing friction in the transaction process.

Consumers expectations

As consumers’ expectations of convenience grow, the need for verification software is increasing. Consumers have come to expect that companies will confirm their identities at the point of sale, either on a physical device or an app. The consumer experience should be seamless and simple, with a minimum number of steps to complete an online transaction. This also means that once a consumer has verified his or her identity using any device (physical or digital), he or she should be able to use that same verification process from anywhere and from any device without needing to enter further information.

Complying