Customer success is a critical part of any business. It’s the customer-facing side of your team that makes sure people who have paid for your product or service are getting what they need from it.

Although it is not a new term, more businesses are adopting it and it is getting a lot of attention to keep up to date on what customer success is. It has been described as “excellent customer service” or “good customer experience” which clients like to increase the retention rate.

So, if you’re thinking about starting a customer success team at your company, here are four types of customer success team members you might consider:

The first type is the solution provider

This kind of person thrives when they’re helping other people solve problems. They love being able to offer solutions and make customers happy by solving their issues. They tend to be more introverted than some of the other types of leaders, but they’re also very good at listening and understanding what their customers need from them.

It focuses on what value you are adding to customers. For example, if you have a restaurant, you could focus on adding value by offering coupons or discounts to loyal customers. This type of customer care will help keep those customers coming back to you.

The second type is the relationship builder

This leader has a passion for building relationships with customers and making sure they feel welcome at all times. They’ll do anything possible to make sure that their customer feels as though they’re part of something special, which makes them great at customer service and retention because they work hard to keep customers happy.

This type of customer success focuses on the human element. It’s all about helping customers feel like they’re connecting with real people and not just a company. This can be done by having a friendly call script or offering personalized emails to each customer.

The third type is the innovator

These leaders love coming up with new ideas and ways to improve themselves or their business processes so that things run more smoothly than before. This makes them excellent at innovation in general, especially when it comes to technology. They’re not afraid of change and willing to try new things out to get ahead of the curve.

The fourth type is the analytics-focused responder

These are people who love data and analytics, but they also know how to use their data to make better decisions. They often have a background in finance or marketing before moving into customer success management because they love being able to look at numbers and figure out what’s going on with their customers’ behavior—and then using that knowledge to drive better results.

Understanding each customer success type is important because you may need to tweak what your business offers depending on whom you’re trying to target. At the end of the day, customer success is all about making sure that clients get what they pay for and feel confident in their decision to buy from your company. The challenge is on customer success teams to ensure that they are staying up to date with the trends, strategies, and data so they don’t fall behind or fail to compete effectively.